antony whitaker

“Retailing for professionals”  

Retailing is the lost opportunity for many salons to not only give clients 100% service and the benefit of their professional expertise but also to capitalise on the opportunity for significant extra revenue.

 

Key points covered during the day:

  1. Retailing hair products an overview

  2. Understanding the role of retail

  3. The psychology of selling “why you do or don’t”

  4. Communication/selling skills the “How to”

  5. Getting Results long term



The outcome you should expect  from the day is to have a very clear understanding of what it is that prevents hairdressers from embracing retailing and how to get them motivated to understand why they owe it to themselves their clients and salons to take the professional approach.  You will finish the day with a plan, inspired and motivated to capitalise on this huge missed opportunity.

 

 








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