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“Retailing for professionals”
Retailing is
the lost opportunity
for many salons to not only give clients 100% service and
the benefit of their professional expertise but also to
capitalise on the opportunity for significant extra revenue.
Key
points covered during the day:
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Retailing hair products an overview
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Understanding the role of retail
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The psychology of selling “why you do or don’t”
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Communication/selling skills the “How to”
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Getting Results long term
The outcome you should expect
from the day is to have a very clear understanding of what
it is that prevents hairdressers from embracing retailing
and how to get them motivated to understand why they owe it
to themselves their clients and salons to take the
professional approach.
You will finish the day with a plan, inspired and
motivated to capitalise on this huge missed opportunity.
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Copyright © 2010 Antony Whitaker. All Rights Reserved.