'Marketing' - effective marketing and business building strategies 

The key to successful marketing  is reaching people who already want to buy what you sell… The challenge is who are they and how do you get to them? “Grow” is about tailoring solutions and systems to increase the amount of new clients coming thru your door turning them into regulars and keeping them as long as possible.

Key points covered during the day:

1. Marketing functions

2. Defining your U.S.P, establishing a focus

3. Know your target market, the value in market segmentation

4. How to increase the amount of new clients

5. Client generation internal and external

6. Advertising and how to maximise the opportunity for P.R

7. Host /beneficiary marketing strategies

8. Client conversion: How to increase the amount you turn into regulars

9. Client retention: How to keep them as long as possible

10. How to increase the frequency of visit

11. Define and develop the culture “the Brand”

12. Defining the sensory experience

The outcome you should expect  is to have developed a clear strategy to maximise your point of difference and have identified several cost effective easy to implement opportunities and strategies to increase the flow of new clients into the salon.